09 March 2011
Unless you've been living under a rock, you know that New York Yankees single game tickets for the 2011 season go on sale to the public on Friday, March 11 (tomorrow). What this typically means for most Yankees fans is an opportunity to snag reasonably priced (face value) tickets to premium games. Unfortunately, early reports from this week's season ticket holder pre-sales are that queries for "cheap" seats on Ticketmaster have been coming up empty. The explanation for this dearth of tickets might not be as straightforward as sold out seats.
While watching Wednesday night's Knicks vs. Grizzlies game on MSG Network, familiar sounds emanated from the television at Stadium Insider headquarters. It was Paul Olden (the voice of the New Yankee Stadium), accompanied by the familiar Yankees ticket promo music - a TV ad that typically airs on Yes Network or during Yankees games on My 9. This particular commercial was hawking smaller season ticket plans (11 games and lower). It wasn't immediately clear which seats were available, but it won't be surprising if seats in the Grandstand (400's) and Terrace (300's) are readily available for those smaller, mostly weekday plans.
So, when logging on to Ticketmaster.com for tomorrow's sale, don't be surprised if cheap seats aren't available - especially for premium games. Those seats are likely being held back as the Yankees ticket office looks to package them with the toxic assets otherwise known as mid-week games. It makes perfect sense. Face value seats in reasonably priced locations (Grandstand and Terrace) can always be moved throughout the season. Now is the time to group them with less desirable seats in small season ticket plans.
The advice from here is to hold tight and not be tricked into buying any of those plans. The reasonable priced tickets will become available in due time.